Upcoming Course

DON'T GET GOOD AT WHAT YOU DON'T WANT TO BE DOING
MorenaMedia's 10-Week Business Development Intensive for Self-Employed Artists

March 15th to May 17th, 2010
Mondays, from 6:00 to 8:30 p.m.
Maximum 6 participants
COST: $500
CARFAC members receive a 10% discount if they register by March 1st.
Download a copy of the course poster [pdf]

THIS COURSE IS NOW SOLD OUT: If you'd like to be contacted when our Spring and Fall sessions start, please drop me a note by e-mail.

Do you need help with or are you starting a new business? Are your goals overwhelming you? Do others perceive what you do differently from how you see your business? Are your visual materials out of date or inconsistent? Has your business changed focus? Do you lack a strong client base? Are you able to identify what is unique about what you do? Are you harnessing the Net effectively? Does a poverty mindset interfere with how you price your services?

The creation of a solid marketing action plan will help clarify your goals, identify your preferred clients, and enable you to understand and convey your unique hook.

WHAT TO EXPECT: A small group, seminar-style course that allows participants to benefit from peer feedback and mentorship of the instructor. Upon completion, participants will have a personalized, year-long action plan comprised of a promotional and sales strategy, a basic on-line administrative structure, PLUS a bonus follow up session to be held four weeks after the end of this course.

DATES:
March 15th, 22nd, 29th
April 5th, 12th, 19th, *26th (*location TBA)
May 3rd, 10th, 17th
Bonus Follow Up Session: June 14th

LOCATION: Beaver Hall Gallery, 29 McCaul Street
Closest Subway: Osgoode Station (University and Queen West)

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PAYMENT: $500 payable via cheque or PayPal.
Payments can also be made in two instalments. The full amount must be received prior to the start of this course. If you would like to pay in two instalments, please e-mail me and note the dates you'd like to make payments and I will send you a PayPal invoice via e-mail. Payments are also accepted by cheque.

10% Discount ends March 1st, 2010

Registration Fee $500.00 CARFAC Member (-10%) $450.00 e-List Subscriber (-10%) $450.00

AFTER YOU REGISTER: The course outline will be made available upon receipt of full payment. All registrants will be given self-assessment forms to be completed and sent back to me prior to the first session. After looking at your assessments, participants will be contacted so that I can briefly discuss where your business is at presently and in order to tailor this class to reflect your needs.

Anything I left out? Please don't hesitate to contact me if you have any questions regarding this course. This 10-week intensive is generously sponsored by CARFAC Ontario: The Professional Association for Visual and Media Artists.

 

Past Events

July 2009: Finder of Lost Children

Set in Vancouver, Canada, Finder of Lost Children, Ricardo Scipio's third feature film is the story of two half-sisters that meet for the first time, after the funeral of their estranged father. Finder had its Canadian premiere at the 2009 CaribbeanTales Film Festival in July.

Download the Media Kit [pdf]. Visit FLC's Web site or watch Making Finder of Lost Children on YouTube.

 

October 2008: Wanda Ewing's 'Dos & Don'ts:
An Artist Talk on Popular Culture, Beauty & the Black Female Image

Thursday, October 16th, 2008
Women & Gender Studies Institute
University of Toronto

Wanda Ewing is a notable African-American printmaker who has been featured in Bitch magazine and New American Painters. Her critique of the Black female image in the mainstream highlights the affects of media imagery on female insecurity. She satirizes the beauty myth by using humour to poke fun at the idea of recreating ourselves through style and consumption.

View her interview on YouTube.
Download this event's press release for more info on this artist.